As part of our ongoing development with the SportScotland Institute of Sport we conducted an expert review of the site in order to improve the delivery of their key content to their target audience.
SportScotland Institute of Sport
Here's what we did
As part of the site review we found that the homepage had too many routes to various content areas, but didn’t focus on the primary objectives of the users or the key messages of the institute. We therefore recommended a new site map, homepage design and page structure to improve the probability of users finding information and reaching their goal.
The result was a clean, well structured design focusing on both business and user needs, highlighting the key messages and objectives.
