The Scottish Government campaign needed to appeal to kids and challenge perceptions that science is boring and only nerds need apply.
Positive About Science
Here's what we did
The funky site features an interactive, Flash ‘Career Path’ gizmo, to encourage children to discover the numerous, often surprising, careers from football to fashion, open to them if they study science, plus inspiring stories from people working in cool science careers.
Visit the Positive About Science website
