In an industry often driven by and saturated with technical detail, we recognised that RMD's success lies in its mix of people and its relationships with clients and partners.
RMD Power & Cooling
Here's what we did
RMD appointed us to help them maximise this unique position and establish an online presence, designing and building a website.
It was clear to us from the outset that a simple, stylish and people focused approach would be key to achieving ‘stand out’ in the marketplace. After an initial user profiling exercise, we designed a site architecture that focused on their key audiences and the company’s core products and services.
The site content was carefully planned to avoid using any technically heavy information. The design, imagery and functionality of the site was also designed to simplify and maximise on impact.
The end result is completely different to any of RMD's competitors and will help position the RMD brand where it wants and needs to be. The enhanced online presence reflects RMD’s aim to raise brand awareness across multiple markets and its positive outlook for growth in 2010.
